Advice Line with Christina Tosi of Milk Bar

Today’s callers: Whitney in Utah wonders how to bridge the gap between pre-seed and institutional investment for her fitness/retail combo space. Then Chloe in the U.K. considers which markets to target for her at-home crafting kits. And Christy in Washington wants to convert gifters into repeat customers for her coffee flavoring brand.

Plus, Christina’s take on why Milk Bar is better served with her as Chief Experimenter rather than Chief Executive.

Thank you to the founders of The Beau Collective, Cotton Clara, and Vashon Island Coffee Dust.

If you’d like to be featured on a future Advice Line episode—where Guy and former show guests take questions from early-stage founders—leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

And be sure to listen to the story of how Christina founded Milk Bar from our episode back in 2019.

This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Jimmy Keeley.

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