Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Ron Andrews, VP of Business Development at Cars Commerce where we discuss: Digital advertising is being disrupted and what it means for digital marketers, Unlocking the secrets of a car shopper's mind, His $1B digital marketing playbook for car dealerships.
This episode of the Car Dealership Guy Podcast is brought to you by:
CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships.
Learn more @ https://www.cdkglobal.com/dealership-xperience-platform
Withum - Withum is a forward-thinking, technology-driven advisory and accounting firm, helping clients to be in a position of strength in today’s complex business environment. Learn more at - https://www.withum.com/warranty
Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:04:19) - Ron’s career in auto
(00:07:57) - Modern retailing
(00:14:39) - What’s an ideal channel mix for dealerships?
(00:16:16) - What are you seeing in the market?
(00:19:16) - The “always on” customer
(00:21:21) - Where are dealers wasting money?
(00:24:26) - The future of data
(00:32:22) - What are you working on for dealers today?
Check out Cars Commerce here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
#82 Solving the car theft epidemic, 1,000,000+ stolen last year, How theft is impacting auto insurance, Brands not at risk of vehicle theft? | Melissa High, Vice President of LoJack
#81 Chairman of Hyundai Dealer Council speaks out, Selling 6,000+ cars in one county, Behind the scenes of Hyundai/Amazon partnership, Do dealers and car makers still need eachother? | Andrew Wright,
#80 Building the dealership of the future, Selling 30K cars per year, Why AI isn't working today, Future of Carvana | Jeremy Beaver, CEO of Del Grande Dealer Group (DGDG)
#79 CDG Market Update: Can leasing save the car business, $25,000 Teslas, Negative equity crushing new car sales | Jessica Caldwell, Head of Insights at Edmunds and Gen Balouev, General Manager of Nor
#78 Building the “Amazon” of car shipping, Dirty secrets of the $70B vehicle logistics industry, Saving dealers millions with faster car transportation | Royce Neubauer, CEO of Auto Hauler Exchang
#77 Secret "profit" weapon of car dealerships, Arrival of $300/hr labor rates, Biggest risks insuring EVs | Todd Sands, Senior Vice President at CNA National
#76 Scaling a $4.5B dealership empire, Future of the franchise model, The "15-minute" car sale | David Hult, CEO of Asbury Automotive Group
#75 Best service center in America, Profit pendulum swings again, Can dealers make more money without consumers paying for it? | Jim Roche, CEO of WarrCloud
#74 Can Hyundai challenge Toyota, Leaving $8M on the table, Selling cars on Amazon | Andrew DiFeo, Managing Partner of Hyundai of St. Augustine
#73 The man who guides 3,800+ finance departments, What keeps him up at night, AI in the car biz, Future of the Finance Manager | Scott Gunnell, President of JM&A group
#72 Biggest sleeper brand in automotive, Selling dealerships for $100M+, Most improving automakers, F-150 Lightning a flop? | Alan Haig, President of Haig Partners
#71 Building a winning Toyota store from scratch, Selling 1,200 cars on a "slow" month, Trailblazing as a female dealer principal | Julie Herrera, President of IDEA Auto Group
#70 How AI will fix the broken credit system, Is 40% of US overpaying for car loans, Blowing an engine at 24H Le Mans | Alex Rouse, VP, GM Auto at Upstart
#68 CDG Market Update: Will used car prices rise again, Best and worst selling cars, Hybrids domination, A.I. chatbots selling cars | Jessica Caldwell, Head of Insights at Edmunds, and Kevin Frye, eCo
#67 Former NADA Chairman shaping the car business, When will Chinese cars come to US, Will FTC ruling cost consumers and industry $35B? | Geoff Pohanka, Chairman of Pohanka Automotive Group
#66 Becoming the world's most famous car salesman, Getting 60M+ monthly views on TikTok/IG, How much money he makes from content, His big announcement | RussFlipsWhips, Automotive Content Creator
#65 How luxury dealerships make money, Selling a Lamborghini for Bitcoin, His net worth, Biggest wins and losses | CJ Wilson, Owner and GM of Porsche Fresno
#64 Selling $200M/yr of used cars, Losing money on every car but still profiting, Can he succeed where other dealerships have failed? | Eli Hanna, Dealer Principal of Hanna Cars
#63 Crushing 70M+ vehicle recalls, From infantry officer to chief executive officer, Technology fatigue in the car business | Ryan Maher, CEO of BizzyCar
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