Creating New Content Vs. Repurposing Content? | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.

Is it better to create brand-new content as much as possible or focus on repurposing existing content? It depends on your industry, how developed your content ecosystem is, and where you're wanting to go with your message as an industry expert.

In this episode of Copy & Content, you will learn:

• Why any aspiring thought leader needs to create 'cornerstone' content BEFORE creating 'brick' content
• Why one-and-done content strategies limit your content's growth potential to around 10%
• Two of the most powerful tech tools for repurposing your content
• The value of connecting new content with existing content beyond just reposting your content
• How I can help you maximize your content's growth potential and impact

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Are you a speaker, coach, or industry expert who's ready to get better results with your business? Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. Take your first step at workwithjoncook.com.