Future Back Drinking • Don Norman

Renowned researcher, author, and Nielsen Norman Group co-founder Don Norman joins Dr. Athina Kanioura and co-host Priyanka Aribindi to discuss how design must adapt in the age of AI. Norman shares insights from his journey - starting with coining the term “user experience” at Apple to his current advocacy for humanity-centered design, an approach that reaches beyond products to influence organizations, policy, and the planet. Together, they explore how designers can shift from focusing on aesthetics to embracing systems thinking, why cross-disciplinary collaboration is vital, and how AI can enhance, rather than replace, human creativity and purpose.

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