Gavin Birchall is a pharmacist, designer and marketer who has created, led and marketed businesses at senior level and carried out the first research into the brand of pharmacy on the planet. Having spent 15 years in community pharmacy, practising in both independent and multiple owned pharmacies, Gavin has worked in academia, primary care and representation.
He was instrumental in setting up a 21 strong community pharmacy group where he was Operations and Marketing Director and Superintendent Pharmacist.
Frustrated by the lack of recognition received by pharmacy, Gavin completed research into the brand of pharmacy as part of a Masters In Graphic Design and in 2015 set up a pharmacy specialist design and marketing agency, DOSE Design and Marketing Ltd, to support pharmacies to present and promote themselves more effectively. Gavin and his associates now support a range of clients in community pharmacy and beyond.
On the podcast, we had a wide-ranging conversation about pharmacy now and into the future. I asked Gavin the following questions:
Is the collaborative care model the next big thing in pharmacy?
Will pharmacy ever learn from its mistakes?
Will pharmacists be replaced by artificial intelligence?
Janice Perkins on how to lead in pharmacy
Scottish community pharmacy prescribes the right medicine
It's been a while...
Are patient group directions holding pharmacists back?
Debate: The Future of Community Pharmacy Screening services
The Aural Apothecaries
The future of pharmacists in research
Will robots be the death of community pharmacy?
Is advanced practice for pharmacists the answer to all our problems?
How to fail
The future role of the pharmacist in tackling the climate crisis: in conversation with Minna Eii
The future of Community Pharmacy: in conversation with Ade Williams
A pharmacist's experience of breast cancer
The future global pharmacist: in conversation with Dr Catherine Duggan
The future of Scottish Pharmacy: in conversation with the new Chief Pharmaceutical Officer for Scotland
What has a funeral director got to do with vaccinations?
Leyla Hannbeck on the future of the community pharmacy workforce
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