The most lucrative part of the Selling cycle and its NOT the close- The art of money making testimonials

In the previous episodes, we've discussed about selling cycles. But did you know that there is one very important step in the sales cycle that can literally keep your cycle going on instead of just ending with the close?    If you don't know what that extra step is, then be sure to listen to this episode because today, we're going to discuss about testimonials. Testimonials are more than just those kudos and thank you's that you get from your clients or customers. It's an amazing marketing piece...