How Sports Streaming Is Changing the Game Forever

📺 Beyond the Sport | Streaming vs. Stadium: Can We Still Get Fans Through the Turnstiles?

In today’s digital world, streaming has revolutionised how we watch sport, but what does that mean for live attendance, and can both thrive together? In this episode of Beyond the Sport, we catch up with our past guests to explore how modern streaming platforms are both a challenge and a huge opportunity for the future of live sport.

We ask:

How do we keep fans coming to stadiums, arenas, and courts in the age of on-demand viewing?

What role can streaming play in growing lesser-known and grassroots sports?

⚽ Mike Phelan shares his thoughts on the relationship between football clubs and streaming platforms, and how to embrace technology without losing the magic of matchday.

🏉 The Nottingham rugby lads - Pickle and Keegan - reflect on why watching a match in person offers something a stream never can - and how the sport can better market that live experience.

🤸 Beth Tweddle discusses how gymnastics benefits from streaming exposure, but why there’s nothing quite like watching a live routine.

📱 At the same time, our guests recognise how streaming can help build audiences and grow sports that might not otherwise get airtime. Greg Cropper recalls how the 2018 Touch Rugby Championship made it onto the BBC’s Red Button and how moments like that can change a sport’s future.

In this episode, we cover:

🎥 How to balance streaming with live attendance

🎟️ Addressing the costs, logistics, and entertainment needed to attract fans to live events

📺 The benefits of streaming for promoting smaller sports and grassroots competitions

🏟️ Why the live experience still matters — and how to market it

📊 How online audiences can become future stadium audiences

It’s a conversation about tradition, innovation, and keeping the heart of sport alive.

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