Insurance Rewired: A conversation with Forrester’s Ellen Carney

Insurance as we know it is changing from a stand-alone, point-in-time purchase to a fluid, dynamic solution that should seamlessly fit into consumers’ lives. Moving forward, insurers need to reimagine how they create and deliver value to customers, who are increasingly expecting more relevant, personalized, and simpler ways to access the coverage they need to protect themselves financially.

Today we’re joined by Principal Analyst, Insurance eBusiness and Channel Strategies at Forrester, Ellen Carney, whose research focuses on the technology decisions that financial services firms are investing in, including the integration of emerging technologies with legacy systems to drive better digital experiences and improved operational efficiency.

Our discussion will focus on the shifting expectations people have for insurance and how insurers, to keep up with the competition, must: reimagine processes, redesign business models, and recruit the next generation of talent to better leverage available and forthcoming technology and to meet evolving customer needs.