How Does Apple Podcast’s New HLS Video Feature Impact Your Podcasting Strategy? (#76)

Apple has flipped the podcast world on its head with its announcement of video podcasting coming to their platform. This technology is known as HLS (or HTTP Live Streaming if you're not into the whole brevity thing) and will allow users to seamlessly switch from audio to video and vice versa without skipping a beat.

It will also feature dynamic ad insertion, but that's information I'm not going to dig into until I have to (i.e., when the service is actually live).

What does this mean for podcasting? What does this mean for you?

And, on a broader scale, how does this new feature fit into your podcasting strategy?

I'm tackling all this and more in Episode 76 of Podcasting Strategy Simplified!

After consuming this episode, you'll walk away with:

✅ A better understanding of this new Apple feature

✅ Knowledge on whether you'll ever get to utilize it

✅ What you need to be focused on in light of this news

RESOURCES TO FURTHER YOUR KNOWLEDGE ON THIS NEWS

Elsie Escobar's Video on Instagram (hey, you CAN link right to the video!) --- but just in case that doesn't work, Elsie's IG handle is @theelsieescobar

New Media Show with Rob Greenlee and James Cridland of Podnews breaking down Apple's new video technology

The Buzzsprout Buzzcast Crew talking about the Apple news

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Schedule a Free Discovery Call with Jason Cercone

MUSIC CREDITS:

Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com

Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com

Thank you for listening and becoming an official member of The Bomb Squad!