The United States of Sport: Dr. Kenon Brown on Branding and the Future of Sports Communication

How do sports, culture, and communication shape who we are?  In this episode, Judy Oskam talks with University of Alabama Sports Scholar Dr. Kenon Brown.
 
 Dr. Brown is a professor of advertising and public relations, co-director of the Beyond Sports Initiative, and co-author of the book -  The United States of Sport: Media Framing and the Influence of the Intersection of Sports and American Culture.
 
During our conversation we explore how sports reflect American society, how branding and communication shape identity, and how career pivots can open doors to purpose and passion. From the rise of women’s sports to the connection between hip-hop and the NBA, Dr. Brown offers a powerful look at creativity and change through the lens of sport.

In this episode you'll learn: 

 - The 'perfect storm' moment that connected passion and purpose, resulting in a career change
 - How sports mirror American culture — from equality in pay to pop culture and hip-hop
 - Why authenticity and consistency matter in personal branding, especially for NIL athletes
 - The powerful link between sports, mental health, and communication
 - What’s next in global sports: the 2026 World Cup and 2028 Olympics

Quotes - Dr. Kenon Brown

“It was the perfect storm — the right people at the right time helped me make the pivot.”
 
 “Sports are a microcosm of society. Every major cultural shift is reflected on the field or court.”
 
 “Be authentic. Be consistent. That’s the foundation of a strong personal brand.”
 
 “The intersection of communication, culture, and sports is where real change happens.”

Resources and Links

- The United States of Sport: Media Framing and the Influence of the Intersection of Sports and American Culture by Kenon Brown, Josh Dickhaus, and Mia Long Anderson

- Beyond Sports Initiative, University of Alabama
 

Dr. Brown kicked off a university lecture series in sports media at Texas State University, coordinated by Professor and Regents' Teacher of Advertising Dr. Mike Devlin.  

This interview was recorded at Live Oak Studios, School of Journalism and Mass Communication, Texas State University. 

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