Bigger buying decisions follow principles known as a considered buying process. More risk means more consideration, more time, more stress in pulling the trigger.
Quick sells don't work in considered buying situations...here's part of a recent consulting session that outlines how it goes down and what you can do to bring more business in the door.
--- Send in a voice message: https://anchor.fm/golf-essentials/messageWhy Processes, Buying Power and Expertise are Just Table Stakes in Golf Management
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