#547 - Running The Big Team Meeting: 7 Steps to Group Problem Consensus | Jen Allen-Knuth

Over the last 12 to 16 weeks, we’ve been sitting down with the one and only Jen Allen-Knuth (2–3 hours per week, plus an entire week of shooting) to build her course: Selling to the C-Suite. This is everything you could possibly need to close a 6–7 figure deal at power. Backed by Gong data of and 1M+ executive-level sales cycles. https://www.30mpc.com/course/multithreading-exec-selling-course-selling-to-the-c-suite

FOUR ACTIONABLE TAKEAWAYS

• Start by aligning on the problem in the big team meeting and sell your champion on why it’s important.
• At the beginning of the big team meeting present in this order, the problem > the cost of inaction > alternatives which include you.
• In the big team meeting, call out those people who are not voicing their perspectives and create a safe space to air out problems.
• Even if there is consensus, push for one more person to get involved in the deal cycle before making a solution recommendation.

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