Ask Me Anything: Pivoting in Your 40s, Plastic Surgery, and Starting a Business With No Money

In today’s solo episode, Emma dives into real listener questions: the actual mechanics of building from nothing, starting a business with no capital, why having no money can be an advantage, plus more nuanced questions about navigating your career, handling tricky mentors, and knowing when to quit.

She also gets into more personal reflections about her marriage, what her life looked like in her twenties, and what she does to look after herself. There’s a quick round at the end too, on everything from her favorite crisps to plastic surgery.

In this episode you’ll learn:

• The type of business Emma would build if she were starting today

• How to think about fear when you’re making a decision

• What it takes to start again in your 40s

• The marketing rule that built Good American

• How to find your first customers before anyone knows you

• Her one rule for spending in year one

• The one thing she thinks every woman needs to stop doing

If your question didn’t make it this time, hold onto it, because she’ll be doing this again. Follow Aspire so you don’t miss the next one, and sign up for the weekly newsletter at emmagrede.com.