Sales as Service

In this episode of Business as UNusual, host Aicila sits down with Venezuelan-born entrepreneur Sebastian Hidalgo to explore innovative and ethical sales strategies that defy the “used car salesman” stereotype. Sebastian Hidalgo unveils his SWAT sales system, developed from hostage negotiation and psychological operations, and shares how his approach drives extraordinary results in competitive markets. Together, they discuss the impact of AI on sales, empowering technical founders, and redefining what it means to succeed in modern business. This episode is packed with actionable insights for entrepreneurs, consultants, and sales professionals seeking unconventional paths to success.

Topics discussed in this episode:

• How hostage negotiation tactics can ethically boost your sales
• Why effective sales is an act of service, not manipulation
• The SWAT sales system: Empathy, diagnosis, and trust-building over pressure tactics
• Navigating AI in sales—how staying human sets you apart
• Empowering non-sales founders to confidently charge what they’re worth
• Making the shift from “doing” to delegating as you grow your business
• Reframing business success and common advice that backfires

Connect with Sebastian Hidalgo on LinkedIn: https://www.linkedin.com/in/sebastian-dp-hidalgo/

Level up your sales game! Learn more about the SWAT sales system and how to close extraordinary deals—connect with Sebastian Hidalgo on LinkedIn.

Rethink your approach—embrace the art of ethical influence and put trust at the heart of your business.

Ready to transform your founder mindset? Listen to this episode and discover why separation between self-worth and pricing is key!

Episode transcript:

The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3

Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.

Lightly edited and produced by BiCurean Consulting, BiCurean.com.

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