We all know exercise is good for us, but the way we frame it can easily become unhealthy if we’re not careful. The way we talk about fitness - both to ourselves and to others - plays a huge role in how committed we’ll be, how inspired we’ll feel to work out, and our overall self-esteem. Shifting the focus from physical appearance to enjoyment of an experience among a tight-knit community is one way progressive fitness instructors are mitigating negative beliefs around exercise.
Eliza Shirazi, creator of Kick It By Eliza®, has cultivated a welcoming space where exercise becomes a fun and social, yet highly effective, activity. Kick It is more than just a fitness method - it’s a community and outlet to foster positive thinking around self-image, strength, and self-love.
In the episode, Tricia and Molly (who became a Kick It by Eliza® instructor in May 2020) discuss how Eliza created the Fempire® community as a safe yet vulnerable and supportive space, how to shift your mind to focus on wellness rather than weight loss and comparison, and how humanization can help solve it all.
Eliza Shirazi was a student at the University of Massachusetts Amherst when she noticed the lack of community-centered fitness options for women. That changed when Eliza founded Kick It, a kickboxing method that promotes health and wellness while celebrating and inspiring women to lead a healthy life and make authentic connections with other women. This loyal following dedicated to female empowerment is better known as the Fempire®. What began as a passion-fueled project has since turned into a well-respected brand that has certified more than 400 instructors, partnered with brands like PopSugar and New Balance, and has been featured in major publications like Glamour and Teen Vogue.
Connect with Eliza:
IG: @KickItByEliza
Website: KickItByEliza.com
Sign Up for the Kick It® Community
*note: we aim to keep our episodes unscripted and (largely) unedited to provide an example of communication in its natural form.*
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