EP235: Purple Mountain Observatory: Observing Nature, Designing Performance Ft. Matt Braun Founder

In today's episode, I sit down with Matt Braun, founder of Purple Mountain Observatory, to unpack the origins of the brand and the personal journey behind it. Matt reflects on how his early influences, curiosity, and commitment to function first design shaped the foundation of Purple Mountain Observatory and how outdoor activewear has steadily evolved into a defining pillar of modern menswear. We explore the shift in how men wear today, where performance, durability, and versatility are reserved for the outdoors but integrated into everyday life. Matt shares how focus, discipline, and a long term mindset have guided him through the challenges of building a brand, allowing him to stay grounded while pushing creative and operational boundaries.