How does a Google veteran and venture capitalist approach investing in professional soccer? In this episode of the One Soccer Nation Podcast, host Kareem Rae sits down with Kevin Willer - tech leader, investor, and owner with stakes in clubs across the USL, NWSL, England’s EFL, and Canada’s Northern Super League.Kevin reveals how he built his soccer investment thesis, why women’s soccer is one of the fastest-growing markets in sports, and what he’s learned from working with both startup clubs a...
How does a Google veteran and venture capitalist approach investing in professional soccer?
In this episode of the One Soccer Nation Podcast, host Kareem Rae sits down with Kevin Willer - tech leader, investor, and owner with stakes in clubs across the USL, NWSL, England’s EFL, and Canada’s Northern Super League.
Kevin reveals how he built his soccer investment thesis, why women’s soccer is one of the fastest-growing markets in sports, and what he’s learned from working with both startup clubs and historic institutions.
Highlights include:
- Building an investment framework for professional soccer
- Insights from One Knoxville, Rhode Island FC, Leighton Orient, and AFC Toronto
- The business case for women’s soccer and its global growth potential
- Stadium projects, public-private partnerships, and real estate as long-term drivers
- The 2026 FIFA World Cup and the coming impact of promotion/relegation in U.S. soccer
This conversation offers a rare inside look at the intersection of venture capital, sports ownership, and community building. Essential viewing for investors, entrepreneurs, and fans looking to understand how the business of soccer is evolving in North America and abroad.
Subscribe to One Soccer Nation for more conversations with leaders shaping the future of the game.
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