Tackling Influencer Marketing

In the debut episode of the Beyond the Influence podcast, host Tueré Rodriguez sits down with Martin Bowier, Director of Influencer & Talent Marketing for the National Football League (NFL) to talk about the evolving world of influencer marketing. Bowier discusses his journey to his current role, working with incredible talent to advance the mission of the NFL, and the importance of transparency, authenticity, and brand responsibility in influencer marketing.

Bowier speaks about the “box” influencers can sometimes find themselves within, whether regulatory or brand-directed, and encourages influencers to find ways to be creative within that space.

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