Story House Egmont - Jaime Smith Creative Director

2025-11-18

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Magazines. Do you remember those? If you are like the majority of people you probably thought that they were majoritively over in society... that tiny bit of your local corner shop or supermarket you walk past and not even had a gander at. Well in the world of the children's market they are thriving! Children's magazines are filling that gap that the modern parent are screaming for!So we had a chat with Story House Egmont. More importantly we spoke with Jaime Smith who is the Creative Director at Story House Egmont....

So we had a chat with Story House Egmont. More importantly we spoke with Jaime Smith who is the Creative Director at Story House Egmont.

Jaime and James talk a bit about where Jaime got his start in the boom of gaming mags of the 90s early 00's and how the audience of magazines has or has not changed. We talk about giving children and also importantly parents back a "Me Time Moment", what that means and why magazines fill that gap. And we even talk about where magazines fit in to the world of making education fun for children of all ages.

Then as we always do we ask Jaime Smith, Creative Director of Story House Egmont for his... Rocket fuel!

If you know someone or your self want to be on the podcast reach out below. Or if you wanna know more about the what the Small Agency of The Year can do for you and your brand why not check us out on our socials and website! We would love to have a coffee with you!

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https://www.storyhouseegmont.co.uk/

Rocket Fuel is the industry podcast bought to you by Rocket Audio and the team at

the award winning Rocket Youth & Parent Marketing Experts

It is Hosted and Produced by James Erskine

Produced and Edited by Jake Aspey linkedin.com/in/jakeaspey/