Let’s Talk About Brand with Andrew and Pete

2025-06-19

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Andrew and Pete became best friends 15 years ago at uni, and have never held a job beyond running their own business together. How did they quickly build to the point where, in under a decade, they’d spoken on huge international stages, amassed a community of thousands, and created one of the largest conferences in the UK?Well, you'll hear it from them, but a huge part of it is sheer gumption. They talk about how they made big asks, swung for the fences, and leveraged other people's kindness in the best possible ways. And of course, the way they r...

Well, you'll hear it from them, but a huge part of it is sheer gumption. They talk about how they made big asks, swung for the fences, and leveraged other people's kindness in the best possible ways. And of course, the way they received that kindness was by showing up with value first.

We’ll also hear about how they went from highly-paid speaking events and growing their global community to now hosting one of the UK's largest conferences for small businesses, ATOMICON.

(ATOMICON25 has now passed, but you can grab your early-bird ticket NOW for ATOMICON26! Use my affiliate link and I’ll buy you a drink in Newcastle…)

In this episode:

“...that very first moment where I walked into the kitchen and Andrew is putting away his Crunchy Nut Cornflakes in the cupboard…”
First business (motivational texts!)
Branding agency
“We'd throw chocolate across the room and we'd do little fun presentations and poems and wraps, and we'd do like, you know, some silly things to get attention.”
From local networking meetings to speaking at Social Media Marketing World in San Diego.
Big Domino Theory
“We stalked those 10 people religiously for about two or three weeks..”
Organizing their first big conference (online)
“We were just gutsy. We had nothing to lose when we were 24 of putting ourselves out there.”
Growing the Atomic community
Focusing on doing one thing really remarkably at a time
Launching Atomicon…with an expectation of 80 people
Being really deliberate about putting on the best event possible, and never getting complacent
Their current growth plan for the foreseeable future
What lights Andrew up
What lights Pete up
What people get out of Atomicon beyond what’s on the tin
Moving from a personal brand to a brand-brand