From Idea to Offering: How I Built a Service from My Skillset

In this episode, Naya breaks down how she transformed her product management experience into structured offerings like PMaaS and Side Hustle Stories. She shares how small acts of documentation became data, how structure created clarity, and why proof always comes before scale.

Key Takeaways:

1. You don’t start by building a business — you start by building proof.

2. Your patterns reveal your first offer.

3. Structure creates clarity and scale.

4. Test in public — feedback builds confidence.

5. Your experience is your data.

   Timestamps

   • 00:00 – 02:30 | The surprising start — how documentation turned into a product journey

   • 02:30 – 05:30 | Story: From podcast reflections to building proof

   • 05:30 – 06:00 | Point 1: Start by naming what’s working

   • 06:00 – 06:30 | Point 2: Build structure around your skill

   • 06:30 – 07:00 | Point 3: Show proof before you scale

   • 07:00 – 07:45 | Wrap-up & final reminder: Proof becomes your product

   • 07:45 – 08:30 | CTA: Newsletter, Side Hustle Stories, Dive Africa