Ep. 411: Dorm Room Decorating with Frances Lacefield Hovis of Room 422

2025-04-29

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We welcome Frances Lacefield Hovis to the podcast, founder of the dorm-focused furniture company Room 422. Caroline, Liz, and Frances excitedly unveil the new Ballard Designs Dorm Collection in partnership with Room 422. Throughout the episode, Frances shares her inspiring journey in starting Room 422 and discusses the creation of custom dorm bedding and decor. Frances also offers a wealth of advice on creating cozy and stylish dorm environments using Room 422 products, focusing on essential items such as headboards, bed skirts, and decorative pillows. Watch t...

Throughout the episode, Frances shares her inspiring journey in starting Room 422 and discusses the creation of custom dorm bedding and decor. Frances also offers a wealth of advice on creating cozy and stylish dorm environments using Room 422 products, focusing on essential items such as headboards, bed skirts, and decorative pillows.

Watch the video version of this week's episode now on Ballard Designs' YouTube Channel: https://youtu.be/nTAXTvqZC-I

What You’ll Hear On This Episode:

00:00 Introduction to the How to Decorate Podcast
00:34 Exciting News: Launching a Dorm Collection
00:43 Meet Frances Lacefield-Hovis
01:45 The Birth of Room 422
03:34 Growing the Business Through Trunk Shows
04:29 Adapting During the Pandemic
05:57 Designing Dorm Room Essentials
10:33 Collaborating with Ballard Designs
16:05 Mother-Daughter Bonding Over Dorm Decor
19:20 Choosing the Right Bedding for Dorms
22:37 Freshman Dorm Room Essentials
23:50 From Interior Design to Event Planning
25:27 Starting a Business in College
26:01 Parental Support and Entrepreneurial Spirit
26:36 Tips for Designing a Dorm Room
29:27 Checklist for Dorm Room Essentials
38:14 Transitioning Dorm Decor to New Living Spaces
40:24 Budgeting and Splurging on Dorm Decor
42:56 Where to Find the Dorm Room Collection
43:16 Conclusion + Where to Follow Francis and Room 422

Also Mentioned:

Ballard Dorm Collection | Shop Now
⁠⁠@flhovis⁠ | Designer IG
⁠room422.com | Room 422 Website
@room.422 | Room 422 IG

Please send in your decorating dilemmas + pictures so we can answer them on an upcoming episode (⁠⁠podcast@ballarddesigns.net⁠⁠) . And, of course, please subscribe to the podcast if you haven’t already in Apple Podcasts or Spotify so you never miss a new episode.

Happy Decorating!

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