3: Turn the Tide for the Apparels category: Leverage digital influencer for resurgence

Welcome to the third podcast of Turn the Tide series by Facebook and BCG where this week we have all eyes on the apparel industry to decode how digital is likely to influence up to 60% of apparel consumers. With the increased usage of social media post pandemic, over 40% consumers learn about products across categories through designers and influencers. This report reveals how brands should drive innovation and implement digital strategies to drive business resurgence in a post COVID-19 world.