In this week’s Ad Age Ad Lib podcast, we interview the chairman emeritus of DDB Needham, who tells us about his legendary 65-year history in advertising, including why he pointed a cannon--literally--at Leo Burnett’s offices and the inside story of the “Big Bang” merger that created Omnicom (and why he had to keep changing rooms at The Palace Hotel.) Reinhard also discusses his admiration for Bill Bernbach, who he calls “the Picasso of the business," and tells us where he sees the ad industry going in the future.
Why Rick Astley is never gonna give up snacks or drums
How The Lincoln Project’s endless stream of viral ads were actually made (in record time)
Behind Hendrick's Gin's quirky ad approach
Behind Calm's unexpected Election Night win
How Activision Blizzard found success amid a global pandemic
How streaming news channels made their mark in the 2020 election
How to not miss the mark in multicultural marketing
The state of the CMO
How a microbe from Yellowstone could shake up the food industry
LinkedIn’s head of global sales on the early pandemic ad panic
Omnicom Media Group CEO on how covid has changed the ad landscape
Marketing a Mexican import
Main Street One CEO Curtis Hougland on the launch of a senior political influencer network
Defeating D.C. Council's ad and personal information tax
Moving from CMO to CEO
Marketing the (delayed) Olympics
The latest ad law news
Mark Robinson
Taking Latin-inspired creative to the mainstream
Publicis CMO Justin Billingsley on the Power of One and what his client-side past brings to his new role
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