Episode #42: What Motivates Juries

In this episode of Face the Jury, Lloyd Bell is joined by longtime friend and fellow trial lawyer Render Freeman for a wide-ranging, deeply human conversation about what truly persuades and motivates juries.

Drawing on decades of courtroom experience on both the defense and plaintiff sides, Render shares hard-learned lessons about credibility, storytelling, preparation, and the power of authentic client relationships. From childhood mock trials to high-stakes verdicts, this episode explores why the most powerful trial moments aren’t scripted and why juries respond most to truth, trust, and humanity.

Listen as we discuss:

• Why juries start out skeptical of lawyers and how credibility is earned through authenticity, not theatrics
• How deep client relationships and unscripted storytelling create the most powerful moments in trial
• What decades of wins, losses, and lessons reveal about how juries actually decide cases

Listen today, and subscribe at podcast.belllawfirm.com so you never miss an episode.