Global Podcasting in 2025: Growth, Gaps, and the African Signal

In 2025, global podcast listenership topped 584 million, marking a maturing industry with slower but steady growth. From an African view, the year felt like "settling", no explosive hype, but intentional expansion driven by community, niche content, and real-life needs like faith and grounding amid economic pressures.

While North America dominates billions in ad revenue, Africa's podcast scene builds independently: Nigeria's charts ruled by sermons, South Africa's deep listening habits, and Kenya's urban youth vibe. Creators prioritise owning their space over chasing metrics, using podcasts for education, advocacy, and culture, claiming power at their own pace.