How To Collect Art & Become A Successful Artist | Why Investing In Art Is A Terrible Idea

Magnus is back with a master class on how to buy art.

In Episode #506 of 'Meanderings', Juan and I discuss: the big blank wall behind us, how to choose something meaningful for your home, Magnus Resch’s books 'How To Become A Successful Artist' and 'How to Collect Art', why branding and networking matter in the art world, why most buyers should treat art as a sunk cost and purchase only what they truly love, practical buying tips (galleries, fairs, auctions, pricing signals), comparing art collecting with car collecting, digital art and NFTs as a way to prove ownership and enable utility and reflect on building personal connection to pieces and artists.

No support for this week, so the Chux Cloth beanie stays off.

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Timeline:
(00:00:00) Intro
(00:01:03) Two books by Magnus Resch
(00:06:08) Defining success and the pyramid of artist types
(00:11:06) Practicalities for artists: branding, pricing and Instagram
(00:13:01) How to Collect Art – structure of the market and roles
(00:18:18) What is a fair price? Treat purchases as sunk costs
(00:23:53) Buy what you love: quotes and guiding principles
(00:26:18) Access, opacity and why networking is crucial
(00:34:46) Car collecting vs art collecting: rarity and value
(00:41:11) Tactics: auctions, fairs, timing and discounts
(00:41:53) Boostragram lounge and value‑for‑value break
(00:43:12) Personal shifts: curating with sentiment and story
(00:52:49) NFTs 101: ownership, authenticity and utility
(00:58:02) Rebalancing a digital collection: fewer, loved pieces
(01:01:30) Wrap‑up lessons and next week’s AI intent teaser

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