How to Sell to AI-Educated Buyers with Victor Antonio

Today's buyers have already done the research before they ever talk to a seller, so why do deals still stall out? Victor Antonio joins Jeb Blount Jr. to break down buyer resistance as a physics problem and says that friction, not objections, is what actually kills deals. They dig into why AI-educated buyers don’t need sellers to educate them; they need someone to validate what they’ve learned and give them the confidence to decide. They navigate what that shift means for sellers standing in the last mile of the decision. Victor also previews his session at this year's Outbound Conference, focused on the future of selling in an AI-driven market.

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