Building a Personal Brand That Doesn’t Feel Fake - Katrena Friel

2026-01-15

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Your personal brand isn't your Instagram aesthetic. Business mentor Katrina Friel defines it as "the presence that walks in the door ahead of you"—your reputation before you enter the room. The Imposter Syndrome Reality Check Feeling like a fraud? Join the club. Even top performers battle self-doubt. The difference? They move forward anyway. Ask yourself: "If not me, then who?" Your messy journey is exactly what someone else needs to hear right now. Finding Your Unique Edge

Your personal brand isn't your Instagram aesthetic. Business mentor Katrina Friel defines it as "the presence that walks in the door ahead of you"—your reputation before you enter the room.

The Imposter Syndrome Reality Check

Feeling like a fraud? Join the club. Even top performers battle self-doubt. The difference? They move forward anyway. Ask yourself: "If not me, then who?" Your messy journey is exactly what someone else needs to hear right now.

Finding Your Unique Edge

Everyone has a "field of excellence"—the unique combination of skills and experiences only you possess. List your biggest wins and hardest lessons. Ask three trusted colleagues what makes you different. That's your starting point.

The Multi-Income Approach

Katrina teaches seven income streams: writing, speaking, programs, coaching, mentoring, facilitation, consulting. Don't launch all seven tomorrow. Master one, then expand naturally based on what your audience actually needs.

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