Brand isn’t a campaign: Prezzo Italian highlights

Short on time? Here’s the essence.

In this episode's highlights, Mark McCulloch, CMO of Prezzo Italian and founder of Hospitality Marketing Guru, breaks down why brand is not a logo, a launch, or a one-off campaign - it’s an operating system for the entire business.

Drawing on his experience across Pret, YO! Sushi and Prezzo Italian, Mark shares how to diagnose brand problems properly, align culture with product and reputation, and navigate marketing decisions in a margin-pressured industry.

You’ll hear:

>> Why rebrands should be the last lever you pull, not the first

>> The difference between brand and branding and why it matters

>> How misalignment between culture, product and reputation kills value

>> Why consistency in food and service is non-negotiable at scale

>> How to think about marketing investment beyond short-term attribution

Hosted by Conor Sheridan, CEO of Nory.

Connect with Mark McCulloch on LinkedIn. 

Listen to the full episode on Apple, Spotify & YouTube.