Rethinking Association Events

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Tired of expensive conferences with ten competing tracks, swag bags that collect dust, and exhibitors standing awkwardly behind tables? So is Gordon Glenister.

In this episode, the CEO of Membership World joins Andrew and Elisa to share his upcoming UK road show—a bold experiment in intimate, regional events designed around one question: How do we actually engage members in an increasingly noisy world?

Gordon breaks down what he's doing differently: → Four locations bringing content to members instead of making everyone trek to London → A pricing model that rewards participation (£60 if you commit to meeting with partners) → Repositioning suppliers as "experts" and embedding them in roundtables—not relegating them to the hallway → Capturing and sharing insights from every session so the learning doesn't die in your notebook

Whether you're rethinking your own conference model or just fed up with the status quo, this conversation is packed with ideas worth stealing.

P.S. 📣 Association Transformation is proud to be the official media partner for the Membership World Road Show. Dates run January 29 through February 10 across Birmingham, Manchester, London, and Glasgow. Details and registration at https://www.membershipworld.com/roadshow/ 

🎧 Listen now and join the transformation.

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