Music is a $47 Billion Industry. Why Isn’t It Bigger?

In this episode, we sit down with Will Page, economist and author of Pivot, for a deep dive on the global economics of music. Using Will’s latest Global Value of Music Copyright Report, we explore streaming economics, global market gaps, AI, and where the music industry’s next phase of growth may come from.

CHAPTERS

02:45 Global Value of Music: 10 Years in Review 11:24 Emerging Music Markets 13:37 Africa’s Music Economy 18:11 Brazil’s Music Market 21:12 The Crocodile Smile 33:18 AI and Music’s Future

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GUEST

Will Page, former Chief Economist of Spotify and PRS for Music, Author of Pivot

LINKS

Global Value of Music Copyright - Will Page

TRAPITAL

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