Nir Eyal - The Science-Backed Way to Stop Limiting Yourself

Beliefs change how we see the world, how we experience suffering, and change what we are able to achieve. The defining characteristics of people who achieve their goals are persistence and the belief that they are capable of reaching what they set out to do.

Drawing on neuroscience, psychology, and unforgettable case studies, behavioural expert Nir Eyal reveals how the hidden assumptions we carry shape what we see, how we feel, and what we do—and how to replace them with beliefs that expand what’s possible.

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