From LVMPD Blackballed to Rick Ross Signed: Yowda’s Rise from Vegas Rapper to Movie Producer

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A friend hits play in a car and everything changes. That’s how Yada first landed on Rick Ross’s radar, and it’s where this story of independent moves, relentless output, and Vegas grit really begins. We sit down to unpack how a Maybach co-sign became a mandate to own his path, why he built a 600-song catalog without chasing gimmicks, and how being blacklisted from local venues pushed him to write, finance, and star in his own films.

We dig into the real mechanics of momentum: relationships that turn features into friendships, the lesson learned from paying for a verse once, and the quiet patience required to survive the “nobody cares yet” phase. Yada breaks down Mustard’s place as a West Coast legend, his Bay Area-heavy influences, and the difference in energy he feels as an actor compared to a rapper. The film play comes alive through Loyalty Over Trust—rooted in loyalty, betrayal, and karma—and extends to his new suspense project Smoke and Mirrors, headed to Amazon and Tubi. He explains why he casts actors over rappers, how financing shapes creative control, and why he’s determined to shoot in Vegas, where access is unmatched.

Beyond the studio and set, we explore discipline and mindset. Yada credits jiu-jitsu for patience, presence, and two national golds, and he doesn’t shy from hard takes on AI: useful as a tool, dangerous as a creativity eraser. We also tackle streaming economics, the tradeoffs between reach and revenue, and the ownership mindset that keeps artists afloat. Bonus: his favorite Vegas vegan spots, including Down To Earth and Prones and Plants, because fueling the grind matters.

If you’re building in music, film, or any creative lane, this conversation is a field guide to staying independent, choosing relationships over optics, and letting your catalog do the talking. Subscribe, share with a friend who needs the push, and drop a review with your biggest takeaway.