Shay Sandler (Vega) Grit, Sales, and Security, The Founder Mindset

In this powerful conversation, We sit down with Shay Sandler, co-founder of Vega, to unpack how grit, identity, and discipline shaped his journey from immigrant kid to elite operator to cybersecurity founder.

Shay shares raw lessons from his upbringing, the mental battle of running marathons, and how those experiences shaped the way he builds companies and leads teams. They dive deep into what’s broken in modern security, why “more alerts” don’t equal safety, and how Vega is giving security teams real leverage instead of more noise.

You’ll also hear how radical transparency, relentless consistency, and a sales-first mindset became the backbone of Vega’s culture and growth.

Whether you’re a founder, CISO, investor, or aspiring operator, this episode is a masterclass in mindset, endurance, and building with intention.

Key themes:
• Immigrant mindset & resilience
• Marathon mentality for founders
• From sales to startup founder
• Why cybersecurity is broken
• Building culture through transparency
• How elite performers think

🎙 Hosted by Ephraim Yarmak
🚀 Guest: Shay Sandler (Vega)