TJ Allison: The Secret to Building Your Company and Selling Your Product (or Service)

Today’s guest is a master at helping founders and early-stage startups unlock their potential in both business growth and personal development. TJ Allison is a founder coach, sales strategist, and ex-Google sales leader. Based in New York City, TJ is best known for empowering startup founders, technical leaders, and social entrepreneurs to master the art of sales—even if it’s their very first time selling.

TJ’s approach goes far beyond typical sales frameworks. Bringing together over a decade of sales expertise, TJ blends coaching in high-impact sales strategies with principles of mindfulness and emotional intelligence. His coaching is renowned for simplifying complex sales problems, helping founders clarify their message, and offering candid feedback free from investor or team biases.

Before founding his coaching practice, TJ managed an $80 million book of business at Google, led enterprise sales and enablement at various tech startups—several of which went on to successful exits—and built experience across multiple industries, from SaaS to social impact. He’s also facilitated sales and wellness workshops for top brands and even guided “first-time founders” through the rigors of scaling teams and leveling up their own sales abilities

So whether you’re preparing your first pitch, dealing with the stress of rapid scaling, or simply want a clearer path to growing your business—today's conversation will deliver real, actionable advice straight from one of the top founder coaches in the business.

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