The Intentional Engagement Experiment: Tracking Conversations That Grow Your Business

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What happens when you stop letting good conversations get buried in your DMs and actually start paying attention to them?

In this episode, I’m joined by Jayci Trujillo of Happy Girl Marketing to kick off Season 10’s first experiment: intentional engagement. We’re talking about tracking conversations on purpose, not to be salesy or weird, but to understand what’s actually helping your business grow.

We dig into why being strategic about conversations doesn’t cancel out being human, how tracking helps you stop losing connections you genuinely care about, and why relying on memory or the algorithm is a losing game. I also share why this experiment hits one of my biggest avoidance patterns and what I’m hoping to learn by committing to it for 90 days. 

If you want more clarity around where leads, collaborations, and opportunities actually come from, this experiment is for you.

 

What We Covered:

• What intentional engagement actually looks like in a real business
• Why tracking conversations doesn’t have to feel transactional
• Which conversations are worth tracking, even when they start casually
• How tracking helps you see patterns in leads and opportunities
• What I’m testing in my 90-day intentional engagement experiment

 

Jayci Trujillo is the founder of Happy Girl Marketing, a boutique social media agency helping business owners reconnect with social media in a way that feels fun, human, and sustainable. 

You can find Jayci at:

Website: happygirlmarketingco.com

Instagram: @happygirlmarketingco

 

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Proud member of the Feminist Podcasters Collective, a community of indie creators amplifying each other’s work through collaboration and care.

 

Credits:

Intro and Outro Music: Atomic by Alex-Productions |https://onsound.eu/

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