The Early Days Podcast by DULO
Technology:Podcasting
How to create content at scale with limited resources? Discussing clever content creation models with Kareem Mostafa of Tribetactics.
THE DULO NON-IRON DRESS SHIRT: ▼
https://weardulo.com
Kareem Mostafa (https://www.linkedin.com/in/kmostafa) is the co-founder of Tribetactics (https://www.tribetactics.com) - a bootstrapped content creation company which helps businesses maximise their efforts in producing compelling content across a wide range of media and platforms.
Naturally, our conversation gravitated towards the importance and value of having a solid content production and distribution processes. We went behind the scenes of how Kareem and his brother, with whom he co-founded Tribetactics, work to deliver valuable and contextually-relevant content to their clients. Furthermore, we touched on how one big piece of content can turn into multiple smaller pieces that can fuel your content plan for a month. We also talked about the importance of speed over perfection, financing the business, managing client expectations, business lessons from hip hop and much more.
As usual, you can find a bunch of resources mentioned in this episode with links below, as well as the main topics we covered in the episode.
When we asked Kareem if he had a question for you, he came up with this ask instead: “Create daily documentaries!”
Topics we cover in this episode:
01:36 - Who is Kareem and what is Tribetactics
02:30 - How the Tribetactics content machine works
03:20 - What is the GaryVee content model
05:18 - Behind the scenes of the Tribetactics process
06:35 - How to know when it's time to do something fresh
07:30 - How Kareem and his brother decided to work full-time on Tribetactics
10:07 - Managing and setting client expectations
12:55 - Breaking down the asset delivery process
13:55 - Working with clients overseas
16:12 - Working with a co-founder who is also a family member
17:27 - Thoughts on funding and bootstrapping the business
20:18 - The biggest lesson Kareem learned since starting Tribetactics
21:23 - What's the biggest challenge Kareem is having at the moment
25:06 - Speed vs Perfection
27:50 - Deploying the content model to market the business
30:02 - How Tribetactics attract their customers
34:35 - Business lessons from hip hop
36:25 - Plans for the next 6-12 months
37:48 - Ask of the day from Kareem "Create daily documentaries!"
FULL LIST OF SHOW NOTES AND RESOURCES: ▼
https://weardulo.com/podcast
OUR SOCIALS▼
▸Instagram: https://instagram.com/weardulo
▸Twitter: https://twitter.com/weardulo
▸Facebook: https://facebook.com/weardulo
The Best Way to Learn Facebook Ads | The Early Days (S3E6)
Evergreen Marketing Principles | The Early Days (S3E5)
Say "Yes" first, figure it out later | The Early Days by DULO (S3E4)
Bootstrapping vs VC funding #TEDbits (S3E3)
There's always another way #TEDbits (S3E3)
Prepare a roadmap before your launch #TEDbits (S3E3)
Adjusting your prices according to the market #TEDbits (S3E3)
Lessons on launching, funding and marketing a startup | The Early Days by DULO (S3E3)
Business lessons from Kanye and co. | #TEDbits (S3E2)
When you accept that everything is your fault | #TEDbits (S3E2)
Working full-time on your business | #TEDbits (S3E2)
Working with a co-founder who is also your brother | #TEDbits (S3E2)
The importance of balance in two-sided marketplaces | #TEDbits (S3E1)
Should you go with your gut when doing user testing? | #TEDbits (S3E1)
What are the negative effects of having too many tools? | #TEDbits (S3E1)
Useful resources for growth marketing #TEDbits (S3E1)
How to grow a SaaS business | The Early Days by DULO (S3E1)
S2E30 - Kitchen confidential with Julian and Marin
S2E29 - How to turn a side-project into a full-time gig - Pat Walls, Starter Story
Create your
podcast in
minutes
It is Free
Beer Today Beer Tomorrow
A Prairie Home Companion: News from Lake Wobegon
radiofreeredoubt
Possibly Unsafe
ELITE Content Marketing Podcast