How to Turn Your Sales Kick Off into a Revenue & Performance Multiplier with Richard Ellis

Richard Ellis is the CEO of Revenue Innovations and a seasoned sales and go-to-market leader with decades of experience in enterprise software, sales leadership, and revenue operations. Originally trained as an engineer, Richard has held roles spanning frontline sales, sales management, and sales operations, and is regarded as an early pioneer of value engineering.

He specialises in helping organisations design high-impact Sales and Revenue Kickoffs that drive behaviour change, performance, and sustainable growth.

You’ll learn:

• How to structure SKOs to engage both new hires and A-players
• Common SKO mistakes to avoid for maximum impact
• How to launch AI and new products through interactive workshops
• Strategies for scaling SKOs to large teams without losing interactivity
• The 5P Framework for planning and reinforcing SKO success
• Ways to use SKOs to reinforce purpose, culture, and coaching

00:00 – 01:31 | Richard’s Background

01:36 – 02:37 | What is an SKO (and RKO)?

03:01 – 04:11 | Why SKOs Matter More Than Ever

04:29 – 05:51 | Common SKO Mistakes

06:02 – 06:45 | Engaging A-Players & New Hires

08:42 – 09:43 | Launching AI & New Products

09:56 – 11:49 | Scaling SKOs for Large Teams

12:15 – 13:49 | Making SKOs Stick

14:01 – 15:44 | Culture & Coaching

15:44 – 18:46 | Data-Driven SKO Planning

20:10 – 28:58 | The 5P Framework for SKOs

29:31 – 33:37 | Memorable SKO Moments

33:37 – End | Final Reflections