🚀 How to Win at GEO: Turning AI Search Into a Growth Engine | Marketing in the Age of AI 🎙️

Episode Overview:

In this episode of Marketing in the Age of AI, host Emanuel Rose sits down with Lior Eldan, Co-Founder & COO of Moburst, to unpack how AI is reshaping modern search and discovery.The conversation dives deep into Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and how brands can show up where AI-powered platforms like ChatGPT and Gemini now influence buying decisions. This is a must-watch for marketers navigating the shift from traditional SEO to AI-driven visibility—without losing the human-first edge.

What You’ll Learn:

• 🤖 The difference between SEO, GEO, and AEO—and why it matters now

• 🔍 How AI search engines decide which brands get cited and surfaced

• 📣 Why podcasts, Reddit, social media, and PR now influence AI rankings

• 🧭 How to align content strategy with Ideal Client Profiles (ICPs) in the AI era

• 📈 Practical ways to refresh old content so it performs in AI-driven discovery

Featured Guest:

Lior Eldan is the Co-Founder & COO of Moburst, a global mobile-first marketing agency known for driving growth for startups and Fortune 500 brands alike. His experience spans SEO, mobile optimization, paid media, and now AI-driven marketing strategies. Lior has helped brands like Google, Samsung, Uber, Reddit, and Microsoft adapt to rapidly changing digital ecosystems—and brings a practical, systems-level view of how AI is redefining marketing performance.

Episode Highlights:

• 🎯 Why GEO requires a holistic “search everywhere” mindset

• 🧩 How AI engines evaluate authority across websites, social, podcasts, and Reddit

• 🗂️ Best practices for structuring content so LLMs can crawl and understand it

• ♻️ Updating evergreen content for AI relevance (e.g., year-based optimization)

• 💬 Reddit and social listening strategies that support AI visibility

• 🔮 What the future of AI-driven search means for brands and agencies

Connect and Explore More:

Connect with the Host – Emanuel Rose:

• Website: https://emanuelrose.com/

• LinkedIn: https://www.linkedin.com/in/b2b-leadgeneration/

• Instagram: https://www.instagram.com/emanuelroseauthor/

• Facebook: https://www.facebook.com/EmanuelRoseAuthor

• YouTube: https://www.youtube.com/@marketingintheageofai-ec6fx

Connect with the Guest – Lior Eldan:

• LinkedIn: https://www.linkedin.com/in/lioreldan/

• Moburst Website: https://www.moburst.com/

Further Reading or Resources:

• 📘 Authentic Marketing in the Age of AI (Book): https://emanuelrose.com/product/authentic-marketing-in-the-age-of-ai/

• 📝 Related Blog Post (Deep Dive on GEO): https://emanuelrose.com/how-to-win-geo-turning-ai-engines-into-your-new-power-channel/

👍 Like this video if you’re rethinking SEO in the age of AI

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💬 Comment below: Are you optimizing for GEO yet—or still focused on SEO?

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