Wise Words vol 1 ep 8: Adobe’s Tom Hale on getting your platform widely adopted

Tom Hale, formerly of Macromedia, and now post merger, a senior VP at Adobe, talks about how to get your platform widely adopted by users globally (flash and acrobat each are on more than 88% of internet enabled desktops worldwide). This interview covers issues such as standardization, developing for end users, and viral marketing.