How do I optimize for Google Discover?

There’s a part of Google quietly driving millions of clicks to websites every day–and a lot of creators don’t even realize they’re publishing for it. In this episode, we ground the conversation in what Google Discover actually is, where it lives, and why it matters right now for creators navigating a shifting search landscape.

Guest Tim Konrad of Unofficial Networks shares what it’s been like riding the feature’s highs and lows, and why traffic to his ski and snowboard site can rise and fall faster than the alpine slopes he covers. Tom Critchlow, Raptive’s EVP of Audience Growth, breaks down what’s changed inside Google Discover, which signals still matter, and what creators can do to improve their chances of getting surfaced.

00:00 Introduction to Google Discover

00:44 Meet Tim Konrad and Tom Critchlow

01:12 Get to Know Tom via his Google Discover Feed

02:27 Tim Konrad's Journey with Google Discover

04:46 Understanding Google Discover

07:24 Google Discover's Impact on Traffic

10:10 Challenges and Volatility in Google Discover

14:32 Optimizing Content for Google Discover

27:36 Future of Google Discover

31:23 Conclusion and Final Thoughts

Additional resources:

https://raptive.com/blog/why-you-should-be-optimizing-for-google-discover/