87.The Business-Degree Dropout Who Built an 8-Figure Fashion Brand | Tammy Green of Prene Bags

2025-10-14

Download

How do you build a brand that outlives the trend?Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.In this episode, Tammy joins us to talk about:The early days of building Prene - and what it really took to stand out in a crowded, copycat marketHow she’s kept her brand relevant for ten...

How do you build a brand that outlives the trend?

Tammy Green - founder of Prene Bags - has spent the past decade doing exactly that. What started as a simple idea has become one of Australia’s most recognisable accessories brands, blending functionality with fashion and proving that consistency can be just as powerful as disruption.

In this episode, Tammy joins us to talk about:

The early days of building Prene - and what it really took to stand out in a crowded, copycat market
How she’s kept her brand relevant for ten years without losing its original essence
The mindset shift that separates staying power from short-term hype
What she’s learned about influence, identity, and evolving with your customer

It’s a masterclass in longevity, self-belief, and building a brand women don’t just buy they live with.

Check out Prene Here:

https://www.prenebags.com/

Get in touch with Tammy: https://www.instagram.com/tammy___green/

Follow the WIBS online:

You can follow Natasha at: @natashamarcello_

And Penny at: @penny.macheras

Visit us at: https://thewibspodcast.com/

Email us: info@thewibspod.com

Hosted on Acast. See acast.com/privacy for more information.

Comments (3)