Why Building Real Community is a Competitive Advantage

At SocialEast 2025 in Halifax, Brooke Hahn, General Manager of Flockler, joins guest host Odum Idika for a candid conversation about why most brands misunderstand community.

Brooke draws on her experience across agency, startups, software, and private equity to explain what actually drives growth inside modern organizations and why one-way content no longer cuts it. She unpacks the difference between having followers and building connection, and shares practical ways marketers can turn everyday customer moments into long-term brand loyalty.

From user-generated content and social proof to celebrating customers publicly and listening beyond the feed, this episode challenges marketers to stop chasing volume and start creating shared identity.

Because a social feed is not a community. It is simply the starting point.