No. 221: Hoops Biz Volume 3: Molten Feels The Emotion with Noa Hasegawa

2025-12-12

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In our third installment of Shooting The Breeze Hoops Biz we’re privileged to be joined by Head of Brand Marketing at Molten, Noa Hasegawa.Molten are synonymous with global sporting goods, but in the basketball world Molten basketballs are the epitome of style, functionality and represent global hoops as the chosen basketball at FIBA competitions. In this Hoops Biz feature we get into the business of basketballs. Heading up the global brand marketing Noa gives us a look into their brand positioning, M...

In our third installment of Shooting The Breeze Hoops Biz we’re privileged to be joined by Head of Brand Marketing at Molten, Noa Hasegawa.

Molten are synonymous with global sporting goods, but in the basketball world Molten basketballs are the epitome of style, functionality and represent global hoops as the chosen basketball at FIBA competitions.

In this Hoops Biz feature we get into the business of basketballs. Heading up the global brand marketing Noa gives us a look into their brand positioning, Molten’s North Star, what’s integral to their business, and how that translates across every corner of the world. It's a fascinating look at not only the goods and some innovative ancillary products but Molten's social impact, on a topic we’re 100% aligned on - women’s hoops!

Enjoy!

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