A pathway to growth - market hard, sell to the right customers and deliver service excellence - Yo Media

Nathan Harding is the founder of Yo Media, a digital marketing agency operating across Australia.

Yo Media was founded after Nathan had spent a lot of time building his skills in Wesfarmers. Nathan then took the big leap and bought his own business, a newspaper, that had a significant revenue base. Unfortunately, Nathan bought this newspaper as advertising and information consumption was moving from print to electronic. While running his newspaper Nathan honed his skills in selling and marketing and what it means to hustle as he was sometimes making 50-100 cold calls to generate advertising revenues from his car!

Having the skill for marketing and technology, Nathan was asked to improve the on line advertising for a small business. What he did worked and then more people kept asking him to improve their business, and from here Yo Media was born.

In this episode Nathan reflects on the value of exposure to great leaders, listening and experimentation. He also talks about the value of building an 'engine' around marketing hard, selling to target market and providing a great customer experience. Finally, he talks about what affect EOS (Entrepreneurial Operating System) Implementation has had on his business.

To learn more about Yo Media click here

To learn more about EOS Implementation click here