Why you’ll lose at most of your goals this year. The dark side of too much ambition. EAST framework for following through.

Ready to stop sprinting into burnout and start winning your year with calm, focused momentum?  

Focus not Frenzy?  

We dig into why so many smart, motivated people fail on their goals and how a few design choices can flip the odds in your favor. Instead of spreading energy across a dozen ambitions, we show how to pick the one that matters most, translate it into daily behaviors, and engineer your environment so doing the right thing becomes the easy thing.  

We unpack the EAST framework.  

You’ll learn how to strip friction, make your cues impossible to miss, connect actions to identity and values, and raise stakes with smart accountability. We talk pacing and capacity too: why marathons are won by people who manage resources, not by those who sprint the first mile.  

This conversation also tackles a subtle trap: not every good idea is a good idea for your life right now. We offer a clear lens for evaluating goals against your current time, energy, and context so you stop forcing seeds into dry soil. 

If you’re ready to trade diluted focus for designed progress, hit play, pick one target, and build the system to support it.  

If this helped you think differently, share it with a friend, subscribe for more, and leave a quick review to help others find the show.  

  

Text Me Your Thoughts and Ideas

Support the show

Brought to you by Angela Shurina

Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant