[**Adam Long**](https://adamlong.xyz/), Creative Director at [_Industry_](https://www.industry.global/)_,_ (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...).Check out [Adam’s sweet creative direction and filmmaking work on his portfolio site](https://adamlong.xyz/). It’s a great blend of clients and approaches.I’m your host, [Neil Binkley, Photographer's Consultant and Graphic Designer](https://www.neilbinkley.com).A sampling of the different brands that he’s done work for, which can be seen on [Adam’s portfolio site](https://adamlong.xyz/):
[**Adam Long**](https://adamlong.xyz/), Creative Director at [_Industry_](https://www.industry.global/)_,_ (worked on Nike, Jordan, Facebook/Meta, Sony PlayStation, Yeti, The World Cup...).
Check out [Adam’s sweet creative direction and filmmaking work on his portfolio site](https://adamlong.xyz/). It’s a great blend of clients and approaches.
I’m your host, [Neil Binkley, Photographer's Consultant and Graphic Designer](https://www.neilbinkley.com).
A sampling of the different brands that he’s done work for, which can be seen on [Adam’s portfolio site](https://adamlong.xyz/):
* Nike
* Jordan
* Facebook (now Meta)
* Sony PlayStation
* Yeti
* The World Cup
* Travel Portland
We discuss a bunch of talented photographers (click links to see their work):
* [Peter Beard](https://peterbeard.com/)
* Kevin Fletcher’s photo book, [_Avenue of Roses_ (Lensculture article)](https://www.lensculture.com/articles/kevin-fletcher-avenue-of-roses)
* [Jeremy Cowart](https://cowart.io/):
* [Simone Lueck has a project about older ladies in Adidas](https://www.tppp.photo/photographers/simone-lueck)
* [Brian Hodges (soccer balls made of trash)](https://www.tppp.photo/photographers/brian-hodges)
* [Robert Atkinson (birds and AI generative art)](https://www.tppp.photo/photographers/robert-david-atkinson):
* [Daniele Gasparini](https://www.tppp.photo/photographers/daniele-gasparini)
Adam’s wonderful illustrations, that he posts to [Instagram](https://www.instagram.com/adamlong/):
* [Steadman-esque Illustration](https://www.instagram.com/p/Cbokga3rxrR/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==)
* [Illustration that reminded me of a surreal Hitchcock](https://www.instagram.com/p/CSYaaPxLiCC/?utm_source=ig_web_copy_link&igshid=MzRlODBiNWFlZA==)
Not to mention, [Adam’s award-winning, short films](https://adamlong.xyz/films).
\_\[FYI: some podcast apps — I'm looking at you, Apple — cut off these show notes before the end. You can see all of the shownotes on apps like Spotify or Overcast. OR, on our website:\_ [_**www.neilbinkley.com/photopod**_](https://www.neilbinkley.com/photopod)\]
In our discussion today, Adam and I talk about many things. If your podcast app shows chapters — well check ‘em out, because I added them! Otherwise, here’s a list of topics discussed, plus you can click on the timestamp to jump to that part of the interview (but OF COURSE, you’re listening all the way through the episode…):
\[00:00:00\] Adam Long: Bio
\[00:04:18\] Is Portland Still Weird?
\[00:06:37\] Faking it before you're making it
\[00:07:19\] Shooting 16mm vs Video vs DSLR Motion
\[00:08:58\] Larger vs. Smaller Agencies
\[00:10:08\] Filmmaker to Art Director to Creative Director
\[00:11:18\] Mentored by former Wieden + Kennedy creatives
\[00:12:19\] Advertising that's fake
\[00:14:39\] Making travel ads for a "controversial" city
\[00:17:12\] How Adam works with photography and photographers
\[00:23:47\] He values a photographer's personal work
\[00:26:18\] The value of personal work, for any creative field
\[00:30:03\] Are printed things still valuable?
\[00:32:11\] Finding photographers on Instagram
\[00:35:10\] Is Photography being used more, less, or about the same as 5 years ago?
\[00:36:30\] Photographers who direct or DP as well?
\[00:37:37\] His Portfolio
\[00:38:57\] This interview is a little different than talking with Art producers
\[00:42:36\] Anything that he wishes photographers would do more of?
\[00:43:50\] Does he look at photographers' portfolios anymore?
\[00:46:30\] The variety of work he's done
\[00:49:29\] How often does his work end up on social?
\[00:50:05\] The power of video
\[00:52:20\] Memorable things on social media
\[00:54:42\] Does he like being contacted by photographers?
\[00:55:18\] How often is he in an office these days?
\[00:56:49\] Projects that stood out to him on The Personal Photography Project
\[01:04:41\] AI in photography
\[01:08:19\] Creatives are artists, too
\[01:10:05\] What he'd do, if not a Creative Director
\[01:10:48\] He's also a talented illustrator and filmmaker
See all Photopod episodes by subscribing on your podcast player of choice ([Apple](https://geo.itunes.apple.com/us/podcast/feed/id1439624114), [Google](https://www.google.com/podcasts?feed=aHR0cHM6Ly9yc3Muc2ltcGxlY2FzdC5jb20vcG9kY2FzdHMvODI1Mi9yc3M=), [Spotify](https://open.spotify.com/show/5SWQeeJoC9FUiy1GfiTRIh), what I use (iPhone recommended only): [Overcast](https://overcast.fm/itunes1439624114/photopod), etc.), or at [www.neilbinkley.com/photopod](https://www.neilbinkley.com/photopod).
Also feel free to [drop me a line](mailto:neil@neilbinkley.com) with questions and ideas for future interviews!
