Britain’s Most Successful Coach on Culture First, Trophies Second | Matt Peet (E392)

Matt Peet is one of the most decorated coaches in British sport. In just three years as Wigan Warriors head coach, he's won seven major trophies including back-to-back Super League titles, the World Club Challenge, and a historic clean sweep in 2024 - all before turning 42. And he never played professional rugby league.

Rising from coaching 12-year-olds on muddy fields to leading Britain's most successful club, Matt has built a dynasty through an uncompromising philosophy: culture comes first, trophies follow. At Wigan, that means aligning vision, attitude, and behaviour, and building a team where learning, honesty, and care matter as much as winning.

In this episode, Matt sits down with Damian to reveal how that culture is lived every day. He shares why his most important question is always "What did we learn?" - even after victories - and how creating psychological safety allows players to challenge coaches, coaches to apologise, and everyone to grow. 

Matt also opens up about ownership, vulnerability, and connection. From taking full responsibility for every error on the field, to sharing his own struggles with the group - he explains how shared responsibility and mateship show up when pressure is highest.

This is a masterclass in leadership beyond tactics. From a philosophy graduate who never made it as a player to the coach Sir Kevin Sinfield says he'd have "loved to play for”.

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