What Most Sellers Get Wrong About PPC Budgets After Holidays

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Many sellers focus too much on PPC budgets when Q1 hits, but it's your bids that drive real results. After the holidays, your strategy should shift to match reduced demand, lower storage fees, and break-even ACOS targets. This video unpacks how to think long- and short-term with paid ads.

Let’s audit your Q1 PPC strategy and stop wasteful spending before it snowballs: https://bit.ly/4jMZtxu

#AmazonPPC #Q1strategy #ACOSgoals #EcommerceAds #amazonadvertising 

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Want free resources? Dowload our Free Amazon guides here:

Amazon PPC Guide 2026 is here!: https://bit.ly/4lF0OYX
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Q4 Selling Playbook: https://bit.ly/46Wqkm3
2025 Ecommerce Holiday Playbook: https://bit.ly/4hbygov
Amazon Crisis Kit: https://bit.ly/4maWHn0

TIMESTAMPS
00:00 – Should You Adjust PPC Budgets Manually in Q1?
00:11 – Why Bids Are More Important Than Budgets
00:33 – How Amazon Handles Budget Spikes
01:00 – Bids, Clicks, and Conversion Strategy After Holidays
01:37 – Should PPC Strategy Be Long-Term or Short-Term?
02:27 – Lifetime Value vs. One-Time Purchases in PPC
03:13 – When Losing Money on Ads Makes Sense
03:42 – Matching Strategy to Market Size and Product Type
03:47 – Calculating Break-Even ACOS After Holidays
04:19 – Why Break-Even May Shift in January

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